At my day job, we're contacted every now and then by clients asking about search results positioning and optimisation. Most of the time the client have been approached by an SEO (Search Engine Optimisation) advisor trying to talk them into having to pay lots of cash for search engine optimisation - optimizacija sajta.
The Search engine marketing companies promise "sure top results" and "submission to 500 000 search engines and directories".

Numerous site proprietors are commonly contacted by cheat businesses of such a type, and it's understandable that many take the bait and start investing in "top results and submission to everything".
After all, who doesn't want their site to be well ranked by search engines like google?

In an attempt to help a variety people keep away from paying for needless search results optimisation, I'd like to share what I have done to achieve excellent google search rankings, for this site and also for clients' sites.

Firstly, just let me pronounce that not each and every one SEO consultants out you will discover scam artists - there are many trustworthy firms in the industry. Yet, anyone promising "guaranteed top results", "submission to 500 000 search engines and directories", "instant results", or "permanent top positions" is almost definitely a scammer.
There isn't a approach anybody can guarantee that the site is the number one result unless they really have power over the search engine results, or if the premium position is for a word or phrase that only exists on your site, of course.

What strikes me as I think with the actions I have taken to generate good search engine rankings is the amount SEO has in common with accessibility, usability, plus top quality markup - the main beliefs of web standards. That actually makes it even superior: by building your site more available and usable for humans, plus by using suitable, semantic markup, you furthermore may make it more attractive to seo robots.

Reflect on the rules I describe here a basic level of SEO - try this first, and if you're still not getting the effects you want, you may want to look into getting help from a good seo optimisation firm.


If you contact someone concerning optimising your site, ask them what they'll do for your site. If they propose any sorts of shaded methods, be extremely careful. They might get you penalised and even banned from search engine indexes. On the other hand, if their advice includes what I'm telling now, they will probably perform the right job.

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